Dropper trojan

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• rnd comment:

  You’ve got to break the boredom barrier—big time. Many ad gurus say blend in, be one of the pack and survive. No wonder so many ads look alike, proudly showing big pictures of their products, or worse yet, featuring a giant photo of the company’s CEO—usually with a caption that’s been scrubbed clean of originality or compelling information. If you want people to stop and read your ad, you have to make the ad more interesting than the editorials in the publication you’re in. Give them real news, a fresh new way to look at what you’re offering them. Stand out from the crowd. Start trends, don’t follow them. One of the most interesting car ads I ever saw showed the car only sparingly; instead, it featured an animation of a human heart beating furiously to the soundtrack of an accelerating engine. Breakthrough stuff.